Held at the rustic colonial Tamarind Hill on a sunny Thursday morning, apparel giants Wing Tai Retail and Hong Kong based fashion conglomerate, I.T Group held a press event to announce the launch of the first i.t flagship store in Singapore and Southeast Asia this June 2013.
Starting the event off is a short introduction to the various brands under I.T Group that will be found at the new flagship store. As a nice touch, each brand introduction was accompanied by a little fashion show for everyone present to get a feel of the unique style each brand brings.
These brands include izzue, b + a b, 5cm, tout à coup, fingercroxx, Venilla suite, as know as de base, mysty woman and Pageboy. All of these nine avant-garde new-to-Singapore, cutting-edge street fashion brands will be housed in the 10,200 square feet flagship store. The store will be located in the heart of Singapore’s shopping belt at #03-15 Wisma Atria.
Rounding up the press event, everyone was invited to check out the various showcases of the brands that will be making its way to Singapore. From catalog books to actual racks of apparel for everyone present to get an actual feel and touch of the clothes, you got to hand it to the organisers to know how to get everyone excited.
Personally I am very excited about this new i.t store as a young working executive who suddenly realises that it is time to supplement his wardrobe with clothes other than the usual long sleeve formal working attire for dress down Fridays. This new venture by Wing Tai Retail and I.T Group will give shoppers more choices to pick and match their outfits and I am definitely looking forward to the store’s opening.
Photo Credits: Ken Koh
By Kenneth Wong
© POPCulture Online 2013.