Recently, we came across this photoshoot by Hunter & Gatti for Hugo Boss featuring Jenson Button with a McLaren and thought to ourselves, could we do something similar? After all my personal website was up for a bit of a freshening up and so I needed a photoshoot.
As part of Johnnie Walker’s Join the Pact campaign, Hamilton took to the tarmac in a McLaren MP4-12c and blazed his signature into the ground to symbolise his commitment to never drink and drive. This was the first time in the world that the stunt was performed for a live audience.
Demonstrating the importance of always staying in control behind the wheel, the World’s Most Powerful Signature was first performed by Jenson Button and Mika Häkkinen for a Johnnie Walker viral video that has since been viewed by over 230,000 people around the world.
Johnnie Walker also took the opportunity to pay tribute to Singapore’s own racing heritage, honouring local racing legend and 1967 Singapore Grand Prix champion Rodney Seow. Lewis Hamilton presented Rodney Seow with a specially customised Johnnie Walker race helmet in recognition of his invaluable contributions to Singapore’s racing heritage and his own incredible journey of personal progress. Elliott Danker also got to have a chat with the 2008 World Champion