i.t has landed in Singapore!

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Opening here on the 20th of June 2013, the highly anticipated i.t multi-label fashion concept store is finally ready to welcome customers to a first-of-its-kind shopping experience in Singapore’s illustrious shopping precinct, Orchard Road, and in Southeast Asia.

Kenneth Wong and Ken Koh checks out this collaboration between local retail giants WingTai Asia and Hong Kong-based fashion conglomerate, I.T Group during its preview party.

Covering a total of 10,200 square feet, the spacious store is located at #03-15 in Wisma Atria shopping centre where it houses nine cutting-edge, new-to-Singapore street fashion brands viz. izzue, b + a b, 5cm, tout à coup, fingercroxx, Venilla suite, as know as de base, mysty woman and PAGEBOY.

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Each brand has its own section of the store and is dressed in its own distinct way that would give you a sense of its style even before checking out the appareal in detail. From colourful shoes that ladies would go gaga over to edgy men’s clothes that would make its wearer stand out from the crowd instantly, there is something for everyone looking to enhance their wardrobe.

With this first multi-label fashion retail concept store, Wing Tai Retail has expanded its portfolio of brands to offer its discerning and fashion-forward female and male shoppers a one-stop shopping destination and elevated shopping experience.

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“Singapore has a dynamic fashion retail scene. Shoppers are constantly seeking new brands and fresh shopping experiences. Our i.t store inspires the ideas of fashion trend and accessibility, to address the fashion needs of today’s shoppers”, says Mrs Helen Khoo, Executive Director at Wing Tai Retail Pte Ltd. She adds, “With an expanded portfolio of exciting brands, we are able to bring even more enthusiasm and energy to support our loyal customer base in Singapore and the region.”

Mr. Kar-Wai Sham, CEO of I.T Group says, “With Singapore’s position as a fast-growing fashion hub in Asia, we felt that it is the opportune time to launch i.t in Singapore, and especially with an esteemed partner like Wing Tai Retail. This venture marks a new and important chapter for I.T Group as we continue to expand our business operations in the Southeast Asian market.”

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As a treat to all shoppers who visit the store from 20 – 23 June 2013, those who spend a minimum of $150 nett (usual minimum spend is S$250 nett) will become an i.t VIP member, and the first 200 shoppers on each day will receive a limited edition welcome gift* (Gifts include izzue tote bag, b + a b t-shirt, b+ab umbrella and tout à coup umbrella).

In addition, from 20-30 June 2013, Mastercard holders will enjoy a $30 voucher for their next purchase with $150 nett spent when they use their card for payment.

If you need a good reason to go shopping for new clothes or even to freshen up your wardrobe, this is definitely the best time to do so!

© POPCulture Online 2013